{"id":799,"date":"2024-02-25T17:05:11","date_gmt":"2024-02-25T16:05:11","guid":{"rendered":"https:\/\/lukdebow.com\/expanzia-do-ceskej-republiky\/"},"modified":"2024-09-05T13:23:03","modified_gmt":"2024-09-05T11:23:03","slug":"expanzia-do-ceskej-republiky","status":"publish","type":"post","link":"https:\/\/lukdebow.com\/hu\/expanzia-do-ceskej-republiky\/","title":{"rendered":"Expanzia do \u010ceskej republiky: Objavte nov\u00e9 mo\u017enosti v strednej Eur\u00f3pe"},"content":{"rendered":"

Pre\u010do expandova\u0165 do \u010ceskej republiky?<\/h2>\n

Bl\u00edzkos\u0165 a dostupnos\u0165<\/strong>
\nJednou z hlavn\u00fdch v\u00fdhod \u010ceskej republiky je jej geografick\u00e1 bl\u00edzkos\u0165. \u010ci u\u017e p\u00f4sob\u00edte na Slovensku alebo v in\u00fdch okolit\u00fdch krajin\u00e1ch, logistika je omnoho jednoduch\u0161ia a menej n\u00e1kladn\u00e1. Bez ve\u013ek\u00fdch \u010dasov\u00fdch rozdielov, s minim\u00e1lnymi kult\u00farnymi odli\u0161nos\u0165ami a podobn\u00fdm jazykom, je pre slovensk\u00e9 e-shopy \u010desk\u00fd trh prirodzenou vo\u013ebou.<\/p>\n

Bez jazykovej bari\u00e9ry, s vysok\u00fdm potenci\u00e1lom<\/strong>
\nHoci \u010de\u0161tina a sloven\u010dina maj\u00fa svoje odli\u0161nosti, pre v\u00e4\u010d\u0161inu Slov\u00e1kov je komunik\u00e1cia v \u010de\u0161tine bezprobl\u00e9mov\u00e1, \u010do v\u00fdrazne zjednodu\u0161uje marketing, z\u00e1kazn\u00edcky servis a celkov\u00fa komunik\u00e1ciu s \u010desk\u00fdmi z\u00e1kazn\u00edkmi. To v\u00e1m umo\u017en\u00ed r\u00fdchlo a efekt\u00edvne prenikn\u00fa\u0165 na trh bez n\u00e1kladn\u00fdch prekladov a lokaliz\u00e1cie.<\/p>\n

\u010co potrebujete vedie\u0165 o \u010deskom trhu?<\/h2>\n

Unik\u00e1tnos\u0165 ako konkuren\u010dn\u00e1 v\u00fdhoda<\/strong>
\nAk pon\u00fakate nie\u010do, \u010do na trhu ch\u00fdba, alebo ste \u0161pecialista vo svojom segmente, \u010desk\u00ed z\u00e1kazn\u00edci si to v\u0161imn\u00fa. V \u010ceskej republike sa dar\u00ed e-shopom, ktor\u00e9 sa odli\u0161uj\u00fa unik\u00e1tnymi produktami alebo inov\u00e1ciami. Napr\u00edklad ak m\u00e1te v ponuke ru\u010dne vyr\u00e1ban\u00e9 produkty, ekologick\u00e9 rie\u0161enia alebo pon\u00fakate nad\u0161tandardn\u00e9 slu\u017eby, ur\u010dite zaujmete.<\/p>\n

Z\u00e1kazn\u00edci miluj\u00fa porovn\u00e1vanie cien<\/strong>
\n\u010cesk\u00ed z\u00e1kazn\u00edci s\u00fa cenovo citliv\u00ed a \u010dasto vyu\u017e\u00edvaj\u00fa r\u00f4zne porovn\u00e1va\u010de cien. Neznamen\u00e1 to v\u0161ak, \u017ee h\u013eadaj\u00fa najlacnej\u0161\u00ed produkt \u2013 sk\u00f4r sa zameriavaj\u00fa na kvalitu a slu\u017eby. Preto je d\u00f4le\u017eit\u00e9, aby v\u00e1\u0161 e-shop pon\u00fakal viac ne\u017e len n\u00edzke ceny. Prvotriedna z\u00e1kazn\u00edcka podpora<\/a>, r\u00fdchle doru\u010denie a jednoduch\u00e9 vr\u00e1tenie tovaru<\/strong> m\u00f4\u017eu by\u0165 rozhoduj\u00facimi faktormi pri n\u00e1kupnom rozhodovan\u00ed.<\/p>\n

Pr\u00edle\u017eitosti a v\u00fdzvy na \u010deskom trhu<\/h2>\n

Najv\u00e4\u010d\u0161\u00ed po\u010det e-shopov na obyvate\u013ea<\/strong>
\nV \u010cesku n\u00e1jdete viac e-shopov na obyvate\u013ea ne\u017e v akejko\u013evek inej stredoeur\u00f3pskej krajine. Konkuren\u010dn\u00fd tlak je preto obrovsk\u00fd. Aby ste vynikli, je nevyhnutn\u00e9 pon\u00faka\u0165 personalizovan\u00fd z\u00e1kazn\u00edcky servis<\/strong> a budova\u0165 dlhodob\u00e9 vz\u0165ahy so z\u00e1kazn\u00edkmi. Sme v Luk de Bow presved\u010den\u00ed, \u017ee skvel\u00fd z\u00e1kazn\u00edcky servis je to, \u010do m\u00f4\u017ee v\u00e1\u0161mu e-shopu pom\u00f4c\u0165 prerazi\u0165.<\/p>\n

D\u00f4le\u017eitos\u0165 r\u00fdchleho a efekt\u00edvneho z\u00e1kazn\u00edckeho servisu<\/strong>
\n\u010cesk\u00ed z\u00e1kazn\u00edci o\u010dak\u00e1vaj\u00fa r\u00fdchlu odpove\u010f na svoje ot\u00e1zky a bezprobl\u00e9mov\u00e9 rie\u0161enie probl\u00e9mov. Invest\u00edcia do z\u00e1kazn\u00edckeho servisu m\u00f4\u017ee by\u0165 tou najlep\u0161ou strat\u00e9giou, ako si z\u00edska\u0165 ich lojalitu. V Luk de Bow v\u00e1m s t\u00fdm radi pom\u00f4\u017eeme \u2013 pon\u00fakame z\u00e1kazn\u00edcky servis, ktor\u00fd je v\u017edy pr\u00edstupn\u00fd a transparentn\u00fd<\/strong>, bez skryt\u00fdch poplatkov a s osobn\u00fdm pr\u00edstupom, bez pou\u017eitia umelej inteligencie. Na\u0161i nad\u0161enci v\u00e1m pom\u00f4\u017eu spravi\u0165 z ka\u017ed\u00e9ho z\u00e1kazn\u00edka spokojn\u00e9ho z\u00e1kazn\u00edka.<\/p>\n

Pr\u00edklad z praxe:<\/h4>\n

Slovensk\u00fd e-shop s m\u00f3dnym oble\u010den\u00edm expandoval do \u010ceska, no spo\u010diatku bojoval s vysokou mierou opusten\u00fdch ko\u0161\u00edkov. Po nasaden\u00ed prvotriednej z\u00e1kazn\u00edckej podpory, kde oper\u00e1tori rie\u0161ili ot\u00e1zky z\u00e1kazn\u00edkov v re\u00e1lnom \u010dase a poskytli im konzult\u00e1cie oh\u013eadom ve\u013ekost\u00ed a dostupnosti produktov, do\u0161lo k zv\u00fd\u0161eniu konverzn\u00e9ho pomeru o 25 %. To je presne d\u00f4vod, pre\u010do sa z\u00e1kazn\u00edcky servis nem\u00f4\u017ee podceni\u0165 \u2013 a pre\u010do sa v\u00e1m oplat\u00ed spolupracova\u0165 s profesion\u00e1lmi, ako je Luk de Bow.<\/p>\n

Zauj\u00edmav\u00e9 \u010d\u00edsla o \u010deskom trhu<\/h2>\n
    \n
  • Po\u010det obyvate\u013eov:<\/strong> 11 mili\u00f3nov<\/li>\n
  • Podiel online predaja:<\/strong> 12 %<\/li>\n
  • Obrat:<\/strong> 5 mili\u00e1rd eur<\/li>\n
  • Akt\u00edvnych eshopov:<\/strong> 46 600<\/li>\n
  • \u00darove\u0148 rastu ecommerce:<\/strong> 15 %<\/li>\n
  • Sadzba DPH:<\/strong> 21 %<\/li>\n<\/ul>\n

    \u010cesk\u00fd e-commerce trh rastie ka\u017ed\u00fdm rokom a pon\u00faka ve\u013ea pr\u00edle\u017eitost\u00ed pre t\u00fdch, ktor\u00ed sa neboja inovova\u0165 a investova\u0165 do kvalitn\u00fdch slu\u017eieb. R\u00fdchly rast online predaja a vysok\u00e1 konkurencia<\/strong> znamenaj\u00fa, \u017ee je nevyhnutn\u00e9 zamera\u0165 sa na to, \u010do v\u00e1s odl\u00ed\u0161i \u2013 \u010di u\u017e ide o ponuku, z\u00e1kazn\u00edcku podporu alebo unik\u00e1tnu strat\u00e9giu.<\/p>\n

    Luk de Bow \u2013 V\u00e1\u0161 partner pre expanziu<\/h2>\n

    V Luk de Bow vieme, \u017ee \u00faspech na zahrani\u010dnom trhu z\u00e1vis\u00ed nielen od toho, \u010do pred\u00e1vate, ale aj ako to pred\u00e1vate. Na\u0161ou pr\u00e1cou je pom\u00f4c\u0165 v\u00e1m vybudova\u0165 zna\u010dku, ktor\u00e1 si z\u00edska d\u00f4veru \u010desk\u00fdch z\u00e1kazn\u00edkov, a poskytn\u00fa\u0165 z\u00e1kazn\u00edcky servis, ktor\u00fd si v\u0161imn\u00fa a zapam\u00e4taj\u00fa<\/strong>. Na rozdiel od ve\u013ek\u00fdch call centier sa zameriavame na osobn\u00fd pr\u00edstup a nad\u0161enie pre z\u00e1kazn\u00edkov<\/strong>, bez automatizovan\u00fdch rie\u0161en\u00ed.<\/p>\n

    Ak chcete v \u010ceskej republike uspie\u0165, nechajte n\u00e1s v\u00e1m pom\u00f4c\u0165 s t\u00fdm najd\u00f4le\u017eitej\u0161\u00edm \u2013 va\u0161imi z\u00e1kazn\u00edkmi. Spr\u00e1vne nastaven\u00fd z\u00e1kazn\u00edcky servis m\u00f4\u017ee by\u0165 t\u00fdm, \u010do premen\u00ed jednorazov\u00fd n\u00e1kup na dlhodob\u00fd vz\u0165ah a zv\u00fd\u0161i va\u0161u konkurencieschopnos\u0165.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u010cesk\u00e1 republika je vstupnou br\u00e1nou do dynamick\u00e9ho stredoeur\u00f3pskeho trhu, ktor\u00fd rastie r\u00fdchlym tempom. Ak ste majite\u013e e-shopu a prem\u00fd\u0161\u013eate o expanzii, \u010desk\u00fd trh pon\u00faka nespo\u010detn\u00e9 mno\u017estvo pr\u00edle\u017eitost\u00ed. So spr\u00e1vnym partnerom po boku m\u00f4\u017eete vyu\u017ei\u0165 v\u00fdhody tohto rozv\u00edjaj\u00faceho sa segmentu a z\u00edska\u0165 n\u00e1skok pred konkurenciou.<\/p>\n","protected":false},"author":2,"featured_media":846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-hu"],"acf":[],"yoast_head":"\nExpanzia do \u010ceskej republiky: Objavte nov\u00e9 mo\u017enosti v strednej Eur\u00f3pe - Luk de Bow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lukdebow.com\/hu\/expanzia-do-ceskej-republiky\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expanzia do \u010ceskej republiky: Objavte nov\u00e9 mo\u017enosti v strednej Eur\u00f3pe - Luk de Bow\" \/>\n<meta property=\"og:description\" content=\"\u010cesk\u00e1 republika je vstupnou br\u00e1nou do dynamick\u00e9ho stredoeur\u00f3pskeho trhu, ktor\u00fd rastie r\u00fdchlym tempom. 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